Project Summary
My Role
UX & UI Designer
Skills
Design team collaboration, product management, client relations, UX research, requirements handling, data management, UI design
Team
3 UX Designers
Clients
Gaurav (Founder), Anonymous (Co-Founder)
Timeline
Oct. 2022 - Feb. 2023 (5 months)
Deliverable
SaaS Web Application
Case Study Summary
Problem
The clients are eager to venture into the video AI sector by developing a user-friendly marketing platform. However, they seek clarity on their product's viability and face uncertainty regarding market competition.
Solution
Assess the validity and viability of the problem the clients are aiming to solve.
Design an end-to-end SaaS web application for AI-driven video content creation.
Impact
UX research and analysis suggested that AI video content may not be the ideal product for the clients' startup.
Nonetheless, clients introduced the MVP prototype and successfully secured investor funding.
Upon further reflection, the product vision was revised to integrate insights gained from UX research and analysis.
Impact - UX Design
Impact - UX Research
Impact - UX Design
How quality UX design led to the birth of a SaaS start up
The clients presented the MVP prototype and secured investor funding! Brandi AI is now in development and set to launch in 2024.*
*The product brand name and scope has been changed since the completion of this project. More information available upon request.
After months of in-depth product research, design, and lengthy meetings, our efforts yielded success! We assisted in securing investors and provided:
A ready-to-use, robust design system for seamless hand-off.
Invaluable design and research to support development and future iterations.
Guidance on both initial and future product direction.
Impact - UX Research
How months of UX research prevented a failed business venture
Great news! UXR findings indicate that video marketing content reigns supreme and the competition is young.
This places Brandi AI in a favorable position, as many of the competitor platforms tested were found to be in the early stages of development. Several competitors' MVPs appeared to be undergoing revision or offered user experiences that were less than satisfactory.
These showcased AI avatars required extensive set up, iteration, and ideal reference materials.
However, competitor platforms generated subpar quality videos that were often times… unsettling.
As of 2023, Video AI technology is impressive, but the current state of Video AI LLMs and stable diffusion models was not yet suitable for reliable and scalable deployment by untrained professionals. Research findings did not provide confidence that mass-generated videos would be of high enough quality to secure a sizable customer base in the B2B and B2C sectors.
Analysis revealed that AI LLMs with text output provided the highest probability of product success for the clients
While AI imaging and video capabilities are rapidly evolving, AI text generation is already indiscernible from human copy. Analysis concluded that prioritizing hyper-personalized written content over video content would increase the product's chances of success.
High Fidelity Wireframe
Prototype
Usability Testing
Reiteration
MVP Prototype
From concept to interactive prototype
High Fidelity Wireframe & Prototype
Creating polished, high fidelity, screens for an interactive prototype
Incorporating months of research, wireframing, and a cohesive brand/UI kit, our team produced an interactive MVP prototype. Designed to test the three main user flows outlined during the definition phase: creating a new video campaign, recording and editing videos, and uploading/defining/editing variables from datasets. The prototype synthesizes user insights, ensuring a dynamic and user-centric design for iterative testing and refinement.
Impact
The Outcome
The client secured investor funding! Brandi AI is in development and set to launch in 2024.*
*The product brand name and scope has been changed since the completion of this project. More information available upon request.
After months of in-depth product research, design, and lengthy meetings, our efforts yielded success! We assisted in securing investors and provided:
A ready-to-use, robust design system for seamless hand-off.
Invaluable design and research to support development and future iterations.
Guidance on both initial and future product direction.
After iterating the prototype and conducting an additional round of usabilit testing with both old and new participants, the success rates for user and task flows were as follows:
5 out of 5 users
Successfully created and recorded a video
Users located the primary action button (Create A New Video) and began the video creation process without any issues.
4 out of 5 users
Uploaded and mapped video data with ease
After reiteration, most users were able to upload and map data to the video in the video editor within a reasonable timeframe. Due to the technical nature of training AI, this feature will be refined upon further testing using a working prototype.
5 out of 5 users
Quickly exported their video data using the dashboard
Once the AI had generated personalized videos, all users were able to export their video data via .xls within 30 seconds.
Conclusion
Personal Outcomes
Working on an emergent technology project proved both challenging and enriching, enhancing my analytical skills and research expertise. Designing a comprehensive platform with content management and video editing features demanded innovative solutions and a deeper understanding of an emerging industry.
Researching and designing this deepfake video AI platform advanced my skills in:
Collaboration & Teamwork: Engaging with a design team and multiple stakeholders required effective communication, concise documentation of ideas, adept project timeline management, and justifying design choices with well-researched evidence.
Designing in Parallel: Integrating a dashboard with video editor workflows, aligning with UI patterns and standards set by various designers, honed my ability to apply design thinking and processes within a team environment. In contrast to my solo-unicorn-product designer experience, this project gave me a glimpse of what it means to be a part of a design team.
User Experience Insights vs. Client Expectations: Balancing user experience insights with client expectations deepened my understanding of aligning user-centric approaches with client goals. This experience highlighted the importance of navigating and reconciling potential conflicts between optimal user experiences and client preferences.